Instagram Infographic

While Instagram may just seem like a place for the many members of the Kardashian family. It’s also home to millions of other users who simply want to share their experiences, lives insights and expertise. Here then, is Instagram in numbers.

2.35 billion

The current number of Instagram users worldwide

95 million

The estimated number of Instagram users that are bots.

599 million

The number of Instagram users who follow footballer Cristiano Ronaldo, the most followed account on the platform.

326.6 million

The number of Instagram users in India, the country that has the most.

75.7 million

The number of likes Lionel Messi got for a post showing the World Cup trophy.


The percentage of the world’s 5.07 billion Internet users who use Instagram.

640 pixels

This was the size of photo allowed by the first release of Instagram, and it had to be square. This was to match the then-current iPhone’s screen.

Pier 38

The first ever Instagram photo was of South Beach Harbour, San Francisco, at Pier 38. It was taken by Instagram co-founder Mike Krieger at 5:26pm on 16th July 2010.


Instagram is available in 32 languages, including English, Croatian, Czech, Danish, Dutch, Finnish, French, German and more.

San Francisco

Instagram was founded here, by Kevin Systrom and Mike Krieger.


The programming language in which Instagram is built.

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